Useless fact #1
Sometimes when we go out, or watch TV, listen to music, certain things strike us and we kind of start hypothesizing. Then we substantiate our hypothesis with more instances to create a proof (or theorem). After sufficiently beating the proof to death by arguments and counter-arguments (all in our own mind), we successfully turn the theorem to a fact!.
Such useless facts are what would be listed under my so-called, hope-to-find-more-of-this-kind series - "Useless fact #n".
Note: The only person I have discussed this is with myself, so it may/may not be right.
Useless fact #1:
The more expensive the make of a car, the less funny the ad (TV) would be.
Proof: I think this is more or less true (atleast in US TV ads). Next time when you are watching TV, pay attention when there is a car ad (it should not take long for one to come by). Consider a less expensive make - Hyundai, and a more expensive car - Lexus. While the actors in the Hyundai ad are making fools of themselves, the car dealership, Lexus simply displays a blur of a car and the omnipotent "L" at the end. Thats it. No jokes.
QED.
Disclaimer: This may not be applicable to truck ads. I think in the case of trucks (any make), all you need is a supposedly macho voice mouthing inane remarks like "power", "heavy-duty", "full-size", "torque" or "refraction(!!)" and a truck skidding on a muddy road. And that Ladies and Gentlemen, just became my Useless fact #2!!.
Have a nice weekend!!
Such useless facts are what would be listed under my so-called, hope-to-find-more-of-this-kind series - "Useless fact #n".
Note: The only person I have discussed this is with myself, so it may/may not be right.
Useless fact #1:
The more expensive the make of a car, the less funny the ad (TV) would be.
Proof: I think this is more or less true (atleast in US TV ads). Next time when you are watching TV, pay attention when there is a car ad (it should not take long for one to come by). Consider a less expensive make - Hyundai, and a more expensive car - Lexus. While the actors in the Hyundai ad are making fools of themselves, the car dealership, Lexus simply displays a blur of a car and the omnipotent "L" at the end. Thats it. No jokes.
QED.
Disclaimer: This may not be applicable to truck ads. I think in the case of trucks (any make), all you need is a supposedly macho voice mouthing inane remarks like "power", "heavy-duty", "full-size", "torque" or "refraction(!!)" and a truck skidding on a muddy road. And that Ladies and Gentlemen, just became my Useless fact #2!!.
Have a nice weekend!!
posted by tt_giant at
5:25 PM
5 Comments:
came to ur blog from siddharths, u have a nice blog.
yeah when watching tv useless stuff strikes my mind too. like while watching any tamil movie, my mind looks for logic(shud leave tat out while watching tamil or indian cinema)
By
ada-paavi!!!!, at June 17, 2005 8:14 PM
Srivatsan: logic in cinema. now we are being greedy arent we? :-)
By
tt_giant, at June 17, 2005 9:11 PM
Good observation.
Here is my hypothesis:
Premium brands are caught in a trap of their own image. So to that extent creative communication about them is limited to "not diluting the brand value" more than "creating fresh insights", a kind of the trap that Superstar is in, since jananga vere endha maadiriyum avarai oththukka maattaanga :-)
By
Krish, at June 19, 2005 12:01 PM
Did realize that until today. Haven't checked it though..Let me watch some TV today.!
By
Narayanan Venkitu, at June 19, 2005 2:30 PM
Thennavan: Nice comparison - Superstar. Unfortunately, that is true (even if he wishes differently).
Narayanan: I dont blame you for not watching ads. There are only 3 categories of ads here (mainly) - automobiles, lawyers, food. pretty boring.
By
tt_giant, at June 19, 2005 4:27 PM
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